The Electrician Marketing Agency for Commercial & Builder Work
Domestic call-outs keep the vans moving. Builder relationships, fit-outs and maintenance contracts are what grow an electrical contracting business. We market to the people who award that work.
Call-out work and contract work are won in different places
Most electrician marketing only chases the first. Contract work is where the repeat revenue is, and an electrician marketing agency worth paying should be chasing it too. It’s not won with a “24/7 electrician” ad.
Won in the moment
Won before they need you
The four people behind most commercial electrical jobs
3rd party B2B data lets us reach these roles directly by job title and industry, instead of waiting for them to search.
Builders & site managers
New builds and fit-outs. They want an electrician who turns up, keeps to program and doesn’t hold up the next trade.
Fit-out & project managers
Retail and office fit-outs run on tight handover dates. They want electricians who can deliver lighting and power layouts, coordinate with data and fire contractors, and work after hours.
Facility managers
Test and tag, emergency and exit lighting checks, thermal scans and repairs across sites. They want logbooks kept, reports on time and an electrician who answers the phone.
Strata & property managers
Common property repairs and upgrades across many buildings. One good relationship can mean work across a whole portfolio.
How we build a builder relationship from cold
Targeted ads
Video of your crew on a real fit-out, shown to builders, PMs and facility managers in your area using 3rd party data.
Capability page
Recent commercial projects, licences, insurances, crew size and safety systems, made for the person who has to approve you.
One clear ask
Book a short capability call or send plans for pricing. The enquiry goes straight to your phone and CRM.
Stay on the list
Monthly email updates on recent jobs keep you front of mind until their next project needs an electrician.
A trade business turning local searches into 40 leads a week
Noble Balustrades sells balustrades and railings across several product lines. Each product line needed its own path from search to enquiry.
What we did: local Google Maps rankings for balustrade and railing searches, local Google Ads segmented by product line, a sales landing page for each product range, and tracking of every phone call and form submission.
Reaching builders with 3rd party data works
For Devox, a new construction supplier, we targeted architects and luxury home builders using 3rd party data and creative built around their problems. Within the first 3 months it was receiving 50+ qualified leads a month from local design and construction professionals.
In our experience, builders pick trades the way they pick suppliers: they go with the names they already know and trust.
Most electrical contractors know exactly who to target. Winning them over is the hard part.
That’s the gap most electrical contractors have with builders and facility managers. Research into what those buyers worry about decides the creative angle before a dollar is spent.
Electrician marketing questions
How do electricians get commercial clients?
Mostly through relationships with builders, project managers and facility managers. Advertising speeds that up: we target those roles with 3rd party B2B data, show them proof of your commercial work and give them one easy next step, then keep you in front of them with regular follow-up.
Is Google Ads worth it for electricians?
For the right jobs, yes. Higher-value domestic work like switchboard upgrades and specific commercial services is worth bidding on. Low-value call-outs often aren’t. Each service gets its own campaign and landing page so you can see what each one costs per enquiry.
Should we market domestic and commercial work separately?
Yes. A homeowner with a tripped safety switch and a facility manager tendering a maintenance contract want completely different things. Separate ads and pages stop each audience bouncing off a message meant for the other.
What should be on an electrical contractor’s capability page?
Recent commercial projects with photos or video, licences and insurances, crew size, safety systems, the areas you cover and one clear action. Builders and FMs are checking whether you’re a risk to their program.
Do you only do marketing for electricians?
No. We work with trade and construction businesses more broadly. See how we approach trade business marketing and the wider construction industry.
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