The Event Marketing Agency for Organisers Who Need to Sell Exhibitor Space
We don’t run events. We help conference, expo and trade show organisers sell them: sponsors and exhibitors through B2B decision-maker targeting, delegates through focused registration funnels.
Every event is three sales, not one
Organisers usually advertise the event. An event marketing agency working for organisers has to sell three things instead, because sponsors, exhibitors and delegates buy different things, decide at different times and need different proof. The sponsor and exhibitor side is a B2B sale to business decision makers, and for many trade events that’s where most of the revenue sits.
Buying access to an audience
Marketing directors, partnership managers and heads of sales. They want to know exactly who attends, by role and industry, and what they got last time. The longest sale, decided earliest.
Buying floor traffic and leads
Sales and marketing managers at suppliers to your industry. They compare your expo with every other show competing for their budget, and want proof the right buyers walk the floor.
Buying learning and contacts
The people sponsors and exhibitors are paying to meet. They decide late, and need a reason to take a day away from the business.
Working back from doors open
Each audience gets its campaign at the point it’s ready to decide. Sell the expensive inventory first, then build the audience that proves it was worth buying.
Decision-maker ads to marketing and partnership roles at companies that sell into your attendee base, sending them to a sponsor page with audience data and a call booking, not a PDF download.
3rd party B2B data on sales and marketing managers at suppliers in your industry. The offer is the floor plan, live, with stands already taken marked off.
Meta video and image ads by job role and industry, a focused registration page, and an email sequence that turns registrations into people who actually turn up.
Highlight footage and attendee numbers go straight back to sponsors and exhibitors, while the event is still fresh, to start next year’s pipeline.
One message to everyone
Built around who pays
Last year’s floor is this year’s best ad
The best proof is footage from your own floor. These are starting points, shaped by research with your past sponsors and exhibitors.
Two audiences, separate creative, one call to action
For BCS NDIS Consultants we ran a Meta campaign with six ad concepts, each built around a single message, and separate creative for two different audiences. Every concept was made in 1:1 and 9:16, with one call to action: book a free consultation call. The result: 30 consultation meetings in the first 30 days.
Why it transfers: sponsors and exhibitors need different messages from delegates. Splitting creative by audience, and keeping each concept to one message, is how we’d structure an event campaign.
A registration funnel with follow-up built in
For Unity Grammar’s new online program we built two landing pages, ran Meta ads to them at around $6 per lead, funnelled leads into a webinar email flow designed in-house, and integrated every lead into Mailchimp so the team could contact each one.
Why it transfers: delegate registrations work the same way: a focused page, Meta ads and an email sequence that keeps people warm until the day. The ~$6 per lead was an education result, so we wouldn’t promise an event the same cost.
Event marketing questions
For conference, expo and trade show organisers.
Do you plan or run events?
No. We’re an advertising agency, not an event management company. We work with organisers who already run conferences, expos and trade shows, and help them sell sponsorship, exhibitor space and registrations.
How do you find sponsors for a conference?
Start with the companies that sell to your attendees, then reach the marketing and partnership decision makers at those companies with 3rd party B2B data. The ad shows who attends by role and industry, and the page offers a call to talk through packages, not a prospectus download that never gets read.
How do expo organisers sell more exhibitor space?
Target sales and marketing managers at suppliers in your industry, show them real footage of the floor and who walked it, and make the floor plan the offer. Every enquiry goes into a CRM with follow-up, because exhibitors often need several conversations before they commit budget.
Can you target attendees by job title?
Yes. We build audiences by job role and industry using 3rd party B2B data, so a trade show for, say, facility managers is advertised to facility managers rather than anyone interested in events.
What results should an event marketing campaign report on?
Revenue-linked numbers: sponsor calls booked, sponsorships signed, stands sold and registrations, plus cost per registration. Reach and engagement don’t tell you whether the floor will be full. We review those numbers with you on regular strategy calls.
Want Your Floor Plan Sold Before Doors Open?
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