The Family Lawyer Marketing Agency for Better Enquiries
Family law enquiries come from people at one of the hardest points in their lives. We build campaigns that reach them with care, qualify the matter before your team calls, and keep referral partners sending work.
Many family law clients have never hired a lawyer before. They don’t know what things cost, what to ask or who to trust.
That shapes everything: the words in the ad, what the landing page explains, and how fast and how carefully your team responds.
A consumer decision with high stakes and low knowledge
Commercial clients compare firms. Family law clients are often comparing whether to see a lawyer at all. Many enquiries are someone trying to understand where they stand, and a good share will never become a matter.
Family lawyer marketing has to do two things at once: be the calm, clear voice someone trusts enough to call, and sort the people you can genuinely help from the ones who need something else.
Qualifying an enquiry without making someone feel processed
Your lawyers’ time is the expensive part. A few gentle questions on the form save hours of phone calls that were never going to become matters.
What do you need help with?
Property settlement, parenting arrangements, divorce, consent orders or something else. Routes the enquiry to the right lawyer.
Where are things up to?
Just separated, negotiating, or already in court. Tells your team how urgent the call is and what the first conversation needs to cover.
Roughly what’s involved?
For property matters, a broad range rather than exact figures. It helps match the enquiry to the right lawyer and fee structure.
How should we contact you?
Preferred method and safe times to call. Some clients share a phone or inbox with the person they’re separating from.
The professionals who meet your clients first
A lot of separating people talk to someone else before a lawyer. When those professionals know and trust your practice, they send clients who arrive already prepared to engage.
Accountants
Often the first to hear about a separation when business structures, trusts or tax returns need sorting out.
Financial planners
Help clients understand super, investments and what a settlement means for their future. They need a lawyer they can work alongside.
Counsellors & psychologists
Support clients through separation and want to refer to a lawyer who will treat them with care and keep conflict down where possible.
Mortgage brokers
Get involved when the family home is refinanced or one party needs to buy the other out.
A consultation-led service filling its calendar from Meta
BCS NDIS Consultants needed booked consultation calls, the same first step a family law practice needs. We ran a Meta (Facebook and Instagram) campaign with one call to action throughout: book a free consultation call.
What we did: six ad concepts, each built around a single message. Separate creative for its two audiences, new businesses and support workers. Every concept produced in both 1:1 and 9:16 formats.
Calm, useful creative, never fear-based
These are examples of the angles we’d research and test, not past campaigns. Every ad is reviewed and approved by your practice before it runs.
What we set up for a family law practice
Google for active intent
People who search for a family lawyer near them are already looking. We run search campaigns split by matter type and location, so a property settlement search lands on a property settlement page.
One page per matter type
Plain-English explanations of the process, how your fees and first consultations work, who they’ll be speaking with, and one clear next step.
A separate referral campaign
3rd party B2B data to reach accountants, financial planners, counsellors and brokers in your area, with content about how you work with the clients they send.
Fast, discreet contact
New enquiries go straight to your intake team’s phones. Automated messages are worded so they don’t reveal anything sensitive if someone else sees the screen.
Inside your conduct rules
No promises about outcomes, no “best lawyer” claims, and every ad and page signed off by a lawyer at your practice under the professional conduct rules that apply to legal advertising.
Family law marketing, answered
What practice principals ask us before a strategy call.
What does a family lawyer marketing agency do?
We run the campaigns that bring in family law enquiries and make sure they’re worth your team’s time. That means Google search campaigns split by matter type, landing pages that explain the process clearly, intake forms that qualify the matter, a separate campaign to referral partners, and fast follow-up by phone, email and SMS.
How do we reduce enquiries that only want free advice?
Be clear up front about how your first consultation and fees work, ask a few qualifying questions on the form, and route enquiries outside your practice areas or location elsewhere politely. Some free-advice enquiries are unavoidable in family law, but they shouldn’t be taking up your lawyers’ time.
Can you target people who have recently separated?
We don’t target people by their personal circumstances. We target by location and by what people are actively searching for, and let clear, helpful creative reach the people it’s meant for. It’s the respectful approach, and it suits a practice whose clients value discretion.
How do family lawyers get more referrals from accountants and counsellors?
Show them how you work with the person in front of them. Counsellors want to know you’ll keep conflict down, and accountants and planners want a lawyer who shares information on time. We reach these professionals in your area by role with 3rd party B2B data, with partner video and a short guide to how your practice handles referred clients. See how we approach accountants and financial planners as clients in their own right.
Are there rules about how family lawyers can advertise?
Yes. Lawyers’ advertising is governed by professional conduct rules, which prohibit false, misleading or deceptive advertising. We avoid outcome promises and superlatives, and nothing runs until a lawyer at your practice has approved it. Your law society can confirm the specific rules in your state.
Do you work with commercial law firms too?
Yes. Commercial practices sell to business owners and in-house counsel, which is a B2B campaign with different targeting. See our page for law firm marketing.
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