B2B Growth Strategy for a Residential Design Startup

A new residential design business with a small team looking to win more work — beyond inconsistent, low-volume referrals.

Client: ADD Design Studio
Industry: Professional Services · Architecture & Design
Location: Sydney, Australia
Business stage: New Startup

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Residential design — ADD Design Studio

Qualified B2B enquiries

2in the first 30 days, on a minimal budget

Deal value

8-10xthe monthly marketing budget per deal

Deals / relationship

3-5deals per year from a single B2B relationship

Audience

Luxury home buildersand construction company decision makers

01 · Overview

Overview

The client is a new business with a small team looking to win more work. The business is running off existing personal relationships, but as this generally represents inconsistent, low-volume work, the client decided to pursue advertising to homeowners who’d need design services.

02 · The Problem

The Problem

Initially, Google Ads was used to reach prospective homeowners in need of design services. But due to the complex nature of this service, leads were not converting into sales.

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With a competitive market and costly ad budget, the client had to pivot.

03 · The Results

The Results

Our team identified a crucial B2B sector: luxury home builders — who need design services to win proposals, build stunning homes and add these projects to their portfolio.

We began a B2B campaign following our signature process of:

1Detailed research on client problems and desired solutions

2Created ad creatives around these problems and solutions

3Obtaining 3rd party audience data on luxury home builders and construction company decision makers

4Syncing new leads to the lead designer for instant contact

8-10xIn this sector, a single deal is worth 8-10x the monthly marketing budget.

3-5A single B2B relationship can lead to 3-5 deals per year.

What the client says