Scaling B2B Visa Services with Targeted Recruitment Industry Campaigns

Aussie-link Visa Services is an established professional services business providing managed Australian visa approval expertise with a focus on commercial applications.

Client: Aussie-Link Visa Services
Industry: Professional Services
Location: Sydney, Australia
Business stage: Established firm

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Aussie-Link Visa Services website on a laptop

Aussie-Link B2B campaign landing page

Sales meetings

12B2B qualified meetings booked in 30 days from paid social

Account value

10x+a B2B account vs a regular customer

Time to results

30 daysmultiple qualified leads in month one

Audience

Recruitment firm decision makersplacing offshore applicants into Australian roles

01 · Overview

Overview

Aussie-link Visa Services is an established professional services business working with partner businesses and visa applicants directly to provide managed Australian visa approval expertise with a focus on commercial applications.

The client has built up a decently strong network of b2b relationships but due to recent legal compliance changes with the Australian government, these relationships have started to run dry.

02 · The Problem

The Problem

To make up for the lack of revenue, the client began running Google Ads. While lead flow was generated, a lot of customer enquiries were unserviceable.

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Time-wasters, free advice seeking and unqualified leads made up the majority of inbound leads.

03 · The Results

The Results

Our team researched prospective industries where visa services were a key, required fit with justifiable cost. We identified the recruitment sector as needing expert visa services to ensure successful placement of offshore applicants into local, Australian roles.

We began a B2B campaign following our signature process of:

1Detailed research on client problems and desired solutions

2Created ad creatives around these problems and solutions

3Obtaining 3rd party audience data on recruitment firm decision makers

4Syncing new leads to salespeople/consultant mobile phones for instant call/contact

10x+Each B2B account represents comfortably over 10x a regular customer due to higher contract values, higher complexity of service and repeat sales.

30 daysIn the first 30 days, the client reported multiple qualified leads with real relationships being developed with key decision makers on minimal ad budget.

What the client says

Winning New B2B Accounts Targeting The Recruitment Industry

ALVI+AD advised us, after researching our business and learning more about our key services, to target the recruitment industry. We agreed, they conducted research, created ad creatives and published ad campaigns and we’re seeing excellent results with multiple key b2b enquiries come inbound in the first 2 weeks!

Hana KFounder & Operator

The work