The Automotive Digital Marketing Agency That Wins You Bigger Accounts
Fleets, dealers and workshops buy in volume and come back. We reach the people who sign those orders with 3rd party B2B data, creative shot on your floor and media buying measured on meetings, not clicks.
Where your business sits in the automotive industry
Digital marketing for the automotive industry isn’t one job. A tyre shop, a dealership and a parts distributor sell to different people, so the plan starts with who buys from you.
Mechanics & service centres
Local searches for servicing and repairs, plus fleet and trade business accounts. See digital marketing for car mechanics.
New & used car dealers
Buyers who research for weeks before they visit, and business buyers looking for utes, vans and fleet pricing. See digital marketing for car dealers.
Parts, tools & equipment distributors
Selling to workshop owners, body shops and dealer parts managers. A trade-account sale, won by being known before they review their suppliers.
Fit-outs, accessories & fleet support
Ute canopies, van shelving, towing gear, tinting, detailing and mobile servicing, sold to fleet managers and trade businesses. One fleet win can mean dozens of vehicles.
Body shops and tyre retailers
Need-it-now local searches. This is where our published automotive case studies sit: RPM Tyres and Silverwater Collision Centre.
Built for walk-ins
Aimed at the account holders
The buyers behind repeat automotive revenue
These are the people we target with 3rd party B2B data, by job role, industry and location. Each one is weighing up something different.
Fleet & procurement managers
Company cars, utes and vans across a business, or a mining, council or construction fleet. They weigh up downtime, whole-of-life cost and how easy you are to deal with.
Workshop & body shop owners
Pick parts suppliers, equipment and service partners. They want stock on hand, fast delivery and trade pricing they can rely on.
Dealer principals & service managers
Buy from suppliers, sell to fleets and run a service department. Many decisions are judged on workshop throughput and how fast stock moves off the yard.
Small fleet owner-operators
A small fleet of utes or vans, bought and serviced by the owner. Quick to decide when an offer keeps their vehicles earning.
From first ad to an opened trade account
For suppliers and fleet service businesses, the sale runs over weeks or months. Each stage has one job and is measured on its own.
Fleet, workshop and dealer roles reached through 3rd party B2B data, only in the regions you can actually supply or service.
4K video shot in your warehouse, fit-out bay or workshop: stock on the shelf, the team doing the work, a vehicle leaving finished.
A landing page per buyer type with one ask: open a trade account, book a fleet consult or request pricing for a set number of vehicles.
Automated email and SMS after every enquiry, then a monthly update on new product lines or fit-outs, so you’re remembered when contracts come up for review.
Two local automotive businesses, one connected system
These are our published automotive case studies. Both are local, customer-facing businesses rather than B2B suppliers, and both run on the same system: local Google Maps rankings and local Google Ads working together, connected to sales landing pages.
RPM Tyres: Google Maps, Google Ads and dedicated sales landing pages, with clear calls to action.
Silverwater Collision Centre: Maps and Google Ads working together, both connected to sales landing pages.
What fleet, workshop and dealer buyers would see
Angles we’d test, not past campaigns. Final versions come out of research with your team and your best accounts.
Automotive marketing questions
What does an automotive digital marketing agency actually do?
It finds the buyers who matter most to your automotive business and builds the ads, pages and follow-up that turn them into enquiries. For us that means research into your buyers’ problems, 3rd party B2B data to target fleet, workshop and dealer roles, 4K creative shot on site, Google and Meta campaigns, focused landing pages and a CRM. We report on enquiries, meetings and accounts, not clicks.
How do parts and equipment suppliers reach workshop owners?
Target them by role and industry instead of waiting for a search. Workshop and body shop owners rarely look for a new supplier until stock or delivery problems start costing them jobs. 3rd party B2B data lets us keep your business in front of them in the regions you deliver to, with an easy first step like opening a trade account.
Can you target fleet managers directly?
Yes. We build audiences from 3rd party B2B data by job title, industry and company type, so fleet and procurement managers see ads written for their problems: downtime, cost per vehicle and admin. A trade business owner with three utes gets a different ad from a fleet manager with three hundred.
Do automotive businesses need local search as well as B2B targeting?
If customers visit you, yes. Workshops, tyre shops, body shops and dealerships all get found on Google Maps. Our published automotive work, RPM Tyres and Silverwater Collision Centre, is built on local Maps rankings and Google Ads connected to sales landing pages. A distributor that only sells to trade can put more of the budget into decision-maker targeting.
How long does it take to win fleet or trade accounts?
Longer than a retail sale. Fleet and supplier decisions often follow vehicle replacement cycles, contract reviews and budgets. That’s why we track enquiries, meetings and accounts opened along the way, and keep follow-up running for buyers who aren’t ready yet.
Do you have separate pages for mechanics and car dealers?
Yes. Marketing for mechanics covers independent workshops chasing local and fleet servicing. Marketing for car dealers covers dealerships selling new and used vehicles to retail and business buyers.
Ready to Sell to Fleets, Dealers and Workshops?
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