The Childcare Marketing Company That Fills Your Centre Room by Room
One room has a waitlist while another has empty places. We market each age group separately to local families, then follow every enquiry through to a tour and an enrolment.
Your centre doesn’t have one vacancy problem, it has three
Childcare centre marketing that sends every parent to the same page can’t fix an empty nursery. Each age group has different parents, different worries and a different start date.
Nursery
Parents planning a return to work after leave, often months ahead. Their questions are about sleep routines, ratios and who will be caring for their baby.
Toddlers
Often moving from another centre or from family care. Parents want to know how settling in works and what the day looks like.
Preschool
School readiness is the question. Parents compare programs and educators, and how you prepare children for the move to school.
Separate campaigns and pages for every product line
We haven’t published a childcare case study. Noble Balustrades sells balustrades and railings, nothing like early learning. What transfers is the structure: local search, split by what each customer actually needs.
What we did: local Google Maps rankings, local Google Ads segmented by product line, product-specific sales landing pages, and call and form tracking.
Turning an enquiry into a tour, and a tour into a place
Most centres lose families between the enquiry and the enrolment form, not at the ad. This is the path we’d build.
Enquiry by age group
The form asks for the child’s age, days needed and start date, so the director knows straight away whether there’s a place in that room.
Tour booked online
Parents pick a tour time from the page, with SMS and email reminders the day before.
Followed up after the visit
A thank-you with next steps, the enrolment pack and answers to common questions about fees and subsidies, sent automatically.
Waitlist kept warm
Families waiting for a place get updates and are contacted as soon as their days come up, before they enrol somewhere else.
Generic, and easy to scroll past
What parents check before they book a tour
Ads that answer a parent’s first question
Angles we’d test, not past campaigns. Filmed in 4K at your centre, with written parent consent for any child who appears, in square and vertical formats.
Working parents also come through their employer
Nearby hospitals, offices and business parks employ the parents you want. With 3rd party B2B data we can reach their HR managers by role and area, with a page explaining whatever partnership or priority arrangement you choose to offer. It’s the same targeting behind our B2B marketing work.
Ratings, words and photos all carry rules.
NQS ratings must be described accurately and kept current, the Excellent rating can only be awarded by ACECQA, and photos of children need parent consent under your service’s policies. You approve every ad before it runs. General guidance, not legal advice.
What centre directors ask us
What does a childcare marketing company do?
A good childcare centre marketing company fills specific rooms, not just inboxes. For us that means local Google Maps rankings and Google Ads for childcare searches near your centre, Meta ads with real footage of your rooms and educators, a landing page for each age group, online tour booking, and automated follow-up from enquiry to enrolment and through the waitlist.
How do childcare centres fill nursery places?
Market the nursery on its own. Parents of babies are usually planning a return to work months ahead and care most about routines, ratios and the educators. Give them a nursery page with those answers and a tour button, run ads with your nursery educators on camera, and start early enough to match their planning.
Can we use photos of children in our ads?
Only with written consent from the child’s parents, and in line with your service’s own policies on photos and privacy. Many centres film educators, rooms and activities without identifiable children, or only with children whose families have agreed. We plan every shoot around your consent process.
How should we mention our NQS rating in advertising?
Use your current rating exactly as it appears on the national register, and don’t imply a higher rating or an award you haven’t received. The Excellent rating is awarded only by ACECQA. If your rating changes, the ads and pages change with it. Check ACECQA’s guidance if you’re unsure.
How do we stop losing families on our waitlist?
Stay in contact. Families on a waitlist may accept the first place offered anywhere. Automated updates every few weeks, and a call the moment their days come up, keep your centre their first choice. The follow-up runs from a CRM, so it doesn’t depend on a busy director remembering.
Is childcare marketing different from education or tutoring marketing?
Yes. Childcare is about trust, location and the right days in the right room. See our pages on education marketing for schools and colleges and tutoring centres for term-based learning.
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