The Education Marketing Agency for Enquiries That Turn Into Real Enrolments
Schools, colleges and training providers sell to two buyers: the student or family who enrols, and the employer or institution that pays. We target both, and build the follow-up between enquiry and enrolment.
Launching a Sydney school’s online program at about $6 a lead
Unity Grammar is a well-established school in Sydney’s west with approximately 1,000 students enrolled. It was launching a new online component, opening to Years 7 and 8, and needed a strong marketing strategy to bring students in at scale.
What we did: we created two landing pages for the launch and ran Meta ad campaigns that brought in leads at around $6 each. Leads were funnelled into a webinar email flow designed in-house by our team, and landing page and Meta leads were integrated into Mailchimp so Unity’s team could contact each one individually.
Same industry, very different enrolment decisions
An education digital marketing agency has to know who is actually deciding, and how long they take. That changes with the type of provider.
Families choosing years ahead
Parents compare schools on values, outcomes and fit, often years before entry. Open days, tours and enrolment interviews are the steps to market towards.
Students comparing courses and careers
Prospective students weigh course content, career outcomes and cost across several providers. Intake dates set the deadlines for every campaign.
Career changers and employers
Individuals retraining for a trade or a new role, and employers training whole teams. Two audiences, two pages, two offers.
A decision made without visiting
There’s no campus tour to win them over, so the webinar, the landing page and the follow-up have to do the work a tour would.
Edtech, programs and incursions
Principals, business managers and heads of department buy for the school. It’s a B2B sale with annual budgets and more than one person signing off.
The buyers who enrol ten people at once
Corporate training, workforce programs and services sold to schools are B2B sales. We reach these roles with 3rd party B2B data by industry and job title, the same targeting we use for our other B2B clients.
HR & L&D managers
Plan training and compliance across a workforce. They want recognised courses, flexible delivery and reporting they can pass up the line.
Operations & site managers
Need tickets, licences and skill sets kept current across their teams, scheduled around rosters and site work.
Principals & business managers
Approve programs, platforms and incursions against a budget set for the year, usually after a recommendation from staff.
Heads of department & teachers
Find the program, try it with a class and push for it internally. Reach them and you have someone inside making your case.
Where enrolments are won or lost after the click
Most providers spend on the ad and lose the student in the weeks after. Each stage below has its own job and its own measure.
Meta and Google campaigns for each intake, built around the outcome a student wants, with on-site 4K footage of real classes and real teachers.
A landing page with one goal: register for an information session or webinar, where your teachers answer the questions an ad can’t.
Leads land in your CRM straight away for personal follow-up, with automated email between the session and the application.
Reminders on application deadlines and intake dates, and a separate track for anyone better suited to the next intake.
Ads for the decision, not the prospectus
Angles we’d test, not past campaigns. Final versions come from research with your staff, students and families.
Accurate before persuasive.
Education advertising carries its own obligations. Registered training providers have marketing requirements to meet, and providers enrolling international students have obligations under the ESOS framework. We don’t write guarantees of jobs or outcomes, and your compliance lead signs off every claim. General guidance only, not legal advice.
Questions schools and colleges ask us
What does an education marketing agency do?
It gets your courses or school in front of the right students, families and institutions, and turns their interest into enrolments. For us that means research into why your best students chose you, Meta and Google campaigns for each intake, on-site 4K creative, landing pages with one goal such as an info session, 3rd party B2B data for institutional buyers, and CRM follow-up through to enrolment.
Why use a digital marketing agency for education rather than a generalist?
Because the hard part isn’t the ad. Education enquiries take weeks or months to become enrolments, pass through info sessions, applications and intake dates, and often involve more than one decision maker. An agency that builds the follow-up as well as the campaign is the difference between leads and students.
Do webinars and info sessions help with enrolments?
They give people a low-pressure next step and put your teachers in front of them, which matters most for online programs with no campus to visit. For Unity Online we funnelled Meta leads into a webinar email flow and into Mailchimp for individual contact by the school’s team.
How do training providers reach employers for corporate training?
Target the people who hold the training budget. 3rd party B2B data lets us reach HR, L&D and operations managers by role and industry, with ads about the skills their teams need and how delivery fits around their rosters, sent to a page built for employers rather than individual students.
How do you measure education marketing?
By the steps that lead to an enrolment: cost per enquiry, info session registrations, applications and enrolments for each intake, plus institutional enquiries tracked separately. We review those numbers with you on regular strategy calls and move budget to what’s producing students.
Do you also work with tutoring centres and childcare?
Yes, with a different approach for each. See our pages on digital marketing for tutors and tutoring centres and childcare marketing. For institutional sales, our B2B marketing page explains the targeting.
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